Ravens rookie Ja’Kobi Lane has heard the hype. He’s trying to stay humble.

The Ja’Kobi Lane hype train has steadily picked up steam in Owings Mills.

It’s not hard to see why.

Lane’s unique social media presence, from his meme-heavy “spam account” to his surprising side quests, has given the rookie wide receiver a larger-than-life aura. Add in his seemingly endless inventory of circus catches, and it’s not a stretch to see how the third-round draft pick has quickly become a fan favorite.

As of early Sunday afternoon, eight camp highlights posted on the Ravens’ official X feed had at least 200,000 views. Half of them featured catches by Lane, and his one-handed grab of a Tyler Huntley pass Saturday hit 1.3 million views in less than 24 hours.

Yet, as the highlights continued to stack Sunday, the rookie kept a humble perspective at his first news conference of training camp — outside of one comment when Lane called himself his “favorite person in the world.”

Part of that is because Lane knows the attention can change quickly.

“In this sport, they can love you one second and then they can hate you the next,” Lane said. “So I don’t think it’s one of those things where I don’t love it. I just know, at the end of the day, I have to do what I’m supposed to and catch the ball as my job.”

For Lane, that means tuning out the hype and focusing on earning the trust of teammates.

That means catching passes, but it also means blocking, playing special teams and doing whatever else is asked of him. That mentality is part of what has impressed Ravens wide receivers coach Keary Colbert.

Colbert has known Lane for years, dating to Lane’s time at USC, and he said the rookie’s ability to make dazzling catches isn’t anything new. He has been making those plays since high school.

“That’s really been part of his DNA,” Colbert said.

Now he’s doing it in Baltimore.

Lane’s highlight reel has grown throughout camp. A one-handed catch last week drew praise from coach Jesse Minter, who said such plays can change the momentum of a game. Cornerback Nate Wiggins called Lane a “dawg,” praising his ability to make contested catches while moving in and out of breaks.

It hasn’t mattered whom Lane has lined up against. After battling with Wiggins a few days ago, he got the better of cornerback Marlon Humphrey in their reps Sunday.

During one 11-on-11 period, Lane secured a downfield pass from Lamar Jackson on an in-breaking route despite tight coverage from Humphrey. A few plays later, Lane beat Humphrey on a comeback route for another explosive gain. And, near the end of practice, Jackson went back to Lane on a go route down the left sideline. The rookie drew a pass-interference penalty on Humphrey.

Lane’s big-play reputation has accelerated his rise at camp — and perhaps carved out a path to a starting role. But the rookie insists the goal isn’t to make a splash play every day but to improve a little with each practice.

“I don’t think it’s about trying to make huge strides every day,” Lane said. “It’s just: Play my role and play to the best of my ability and do my part.”

Lane is learning exactly what his role will be in Baltimore’s new-look offense under first-year offensive coordinator Declan Doyle.

The biggest adjustment, he said, has been learning the terminology. Coming from USC, Lane was accustomed to play calls that were easier to understand. In Baltimore, he has had to adjust to longer verbiage.

But a Ravens wide receiver room led by veterans Zay Flowers and Rashod Bateman has helped ease that transition. He repeatedly praised the two receivers Sunday for answering his questions and showing what it takes to succeed at the professional level.

“If you were in the building like I am, you see these guys in the training room, you see these guys in the film room extra,” Lane said. “And it just goes to show why they’re in the position that they’re in.”

The advice from the Ravens’ veterans, he said, has centered on having a “next-play mindset” — shaking off a bad play, learning from it and moving on to the next rep. That approach may be especially important for a rookie suddenly finding himself under a microscope.

Lane has embraced the attention. Children in the stands have begun shouting his name during practices, and his social media clips have only amplified the excitement surrounding him. But he knows none of that guarantees anything once the regular season arrives.

Lane will get his first opportunity to show that training camp production can carry over to live games when the Ravens open their preseason Saturday against the visiting Philadelphia Eagles.

“I think it’s another opportunity,” Lane said. “I don’t see it any different as coming out to practice and trying to do my best in that area as well.”

He said his focus throughout the week will be on preparing himself and earning trust. Whatever happens Saturday, he said, will be a product of that preparation.

But for now the hype train keeps moving.