Under Armour, the Baltimore-based athletic apparel company, sealed a multiyear partnership with the Orioles that will include a prominent display of shortstop Gunnar Henderson on the new scoreboard at Camden Yards.

The deal, which includes sponsorships around Camden Yards, brings Henderson’s likeness to the Eutaw Street side of the new scoreboard.

Henderson is endorsed by Under Armour, and he played alongside fellow Under Armour representative Bryce Harper for the U.S. in the World Baseball Classic. The 24-year-old Henderson is already a star in Baltimore, if not the entirety of Major League Baseball. As Under Armour’s catalogue of sports stars changes — the company and longtime brand ambassador Stephen Curry ended a 12-year partnership in November — Henderson’s profile may only rise on a national stage.

The Orioles and Under Armour have been discussing potential ways to partner for over a year, said Don Rovak, the club’s chief revenue officer. The ultimate agreement features “so many different elements that ties so neatly together,” Rovak said in a phone interview.

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The partnership also includes naming rights for Under Armour over the Kids Home Run Porch in left field. On that porch will be a giant statue of an Under Armour-branded cleat.

Rovak said the Home Run Porch gained momentum with fans last year, and “there are many elements of Camden Yards that are iconic, and once the word gets out that there’s a place at the beautiful ballpark where kids can come, bring their gloves and stand behind the left fielder to catch home run balls, and now take pictures with this massive cleat, it’s a really cool element to bring their fan experience to life.”

Additionally, Under Armour and the Orioles partnered to create a Sunday Salute program, in which fans will be able to nominate military families to receive tickets and to participate in a pre-game ceremony that includes throwing the ceremonial first pitch. Under Armour and the Orioles Charitable Foundation will also each make a donation to a military organization of the family’s choosing, the club said.

“Baltimore is our home, and for Under Armour it is important that we show up for the community in our backyard,” Tyler Rutstein, Under Armour’s senior vice president of global brands and Americas marketing, said in a statement. “This partnership with the Orioles embodies that shared commitment to the city by creating exceptional sports experiences for fans and also honoring local military members and their families.”

Honoring local military families was a focus for both parties.

“It’s going to be highlighting not just the member of the military or a specific branch, but the family as a whole,” Rovak said. “It does take a village. It’s a lot more than the sacrifices of the one individual.”